William Attaway

Project Overview

William Attaway is an internationally exhibited contemporary artist based in Venice Beach, Los Angeles. His work spans large-scale public art installations, studio pieces, and community-engaged projects along the iconic Ocean Front Walk.

TheLAoffice provides ongoing digital support for William — including public art project support, digital marketing, and inventory management — allowing him to focus on creative work while we handle the operational and administrative infrastructure behind it.

What We Did

Venice Totem Restoration Project

We developed a comprehensive pitch deck and budget for the restoration of William's Venice Totem public art installation, prepared for submission to the City of Los Angeles Cultural Affairs Department. This included project narrative, restoration scope, cost breakdowns, and timeline documentation required for municipal arts funding applications.

QR Code Generation & Deployment

We created and deployed QR codes linking physical artwork installations to attawayart.com, bridging the gap between William's public-facing work and his digital presence. Visitors encountering his work on the Venice Beach boardwalk can scan and immediately access his full portfolio, biography, and contact information.

Artwork Inventory System

We built a structured artwork inventory system (Excel-based with structured data) cataloging William's body of work with dimensions, media, provenance, availability, and pricing. This system supports gallery submissions, insurance documentation, and sales inquiries with organized, professional records.

Studio Space Coordination & Logistics

We provide ongoing logistics support for William's studio space on Ocean Front Walk in Venice Beach — coordinating scheduling, materials, and operational needs so the studio functions smoothly while William focuses on creating.

The Result

Comprehensive operational and digital support freeing the artist to focus on creative work while TheLAoffice handles documentation, applications, and logistics.

• Public Art Support: Professional pitch deck and budget documentation ready for City of Los Angeles Cultural Affairs Department submission
• Physical-to-Digital Bridge: QR codes connect Venice Beach visitors directly to attawayart.com from public installations
• Organized Records: Complete artwork inventory system supporting gallery submissions, insurance, and sales
• Studio Operations: Smooth-running studio logistics on Ocean Front Walk, Venice Beach
• Artist Freedom: William can dedicate his time to creating while the business side runs in the background